Grapefull has a long-standing relationship with the L'Ormarins King's Plate, whereby providing event management and planning assistance as well as full integrative marketing services.
Main Services
Events | Identity & Branding | Print, Digital & Web
Start
2016
The L'Ormarins King's Plate was rebranded by Grapefull from its former L'Ormarins Queen's Plate in 2022, and has subsequently taken over all digital design and marketing elements for the event. We also offer event management support to the organisers.
Current service offerings include: Digital design of all advertising needs, content creation for social media use, social media management, event assistance, website management.
The Brand
Steeped in tradition and prestige, the L'Ormarins King’s Plate is the oldest horse racing event in South Africa bearing international significance. The event was first raced in 1861 in honour of Queen Victoria. This event which is hosted at Hollywoodbets Kenilworth Racecourse in Cape Town each January, not only hosts courageous and determined champion racehorses, but its stylish theme of blue and white also brings elegance and beauty into the mix.
With this in mind, we worked to uphold the familiar brand by making only a few subtle adjustments to incorporate the new name and more masculine colour theme as the King reigns on.
